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Groundswell Can Work with You to:
Make the Most of Your Mural :   Are your goals to beautify the neighborhood? Bring attention to a specific issue? Strengthen cross-
cultural connections? Raise your organizational profile? Youth development?  Groundswell will help you explore the many ways the
project could meet your organizations needs and tailor the project to those needs.  
Secure Wall:  We can help you select the “right” wall & secure permission to ensure your mural will be around for a long time.
Build Support:   Groundswell will share our experience of how to build support for your project among elected officials, local businesses
and funding institutions.
Budget, Plan and Fundraise:   Planning to get a project off the ground usually takes longer than the actual project itself. Groundswell
will help create a plan to ensure that together we have the funding to get the job done professionally.  We will convert the planning
process into a community building opportunity.
Recruit & Engage:  Groundswell will also work with you to recruiting, engage and retain genuine community participation, including
stipends and summer pay for teens.
Ensure a Safe Project:  Groundswell places a high premium on safety.  We hold insurance for participants while working on projects
and have high safety standards. 
Quality Process:   Groundswell Lead Muralists are highly qualified with expertise in mural making as well as community facilitation. 
The Lead Muralist will work with your team of participants to: 
o
Elaborate the theme, 
o
Research the theme (through fieldtrips, internet and community interviews, etc), 
o
Find source material (through photography project, trips to museums, etc),
o
Guide the group to a collaborative design
o
Present the design to the community for feedback
o
Present the design to Groundswell’s prestigious Artistic Advisory Committee
o
Guide the group in painting the mural.
Quality Product: Groundswell places equal emphasis on the process as well as the product. We believe the quality of the process
needs to be reflected in a high quality final mural.  To this end, we make sure the wall is prepared properly.  We use high-quality mural
paint that is made to last 25 years.  Finally, our Lead Muralists are trained in the fine art of creating a polished mural with people that
may or may not have artistic experience.  
Evaluation & Impact:  At the end of the project, Groundswell revisits the initial goals both you and the participants laid out for
themselves and evaluate the impact of the mural by surveying you, the participants and their families.
Celebrate & Document:  The celebration of the mural is a great time to share with the community, press, funders and elected officials
the accomplishments of the project and to get the word out about the mural’s theme.  Groundswell can help organize the dedication. 
Groundswell can also work with you to put together postcards of the project.
Continuing Development: Teens who have displayed particular interest in mural making are eligible to apply to our free intensive year-
long after school mural program.
These are just some of the ways Groundswell can help you use 
art as a tool for positive social change.
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