In collaboration with the NYC DOT and Bogopa Service Corporation, Groundswell youth artists served as ambassadors for safer streets by creating a 2,000-square foot collaborative mural that seeks to stop Driving While Intoxicated (DWI). "The Crossroads / La Encrucijada", located on a Food Bazaar Supermarket, reminds New Yorkers that their choices matter when it comes to reducing DWI crashes.
The design for "The Crossroads / La Encrucijada" explores the consequences of driving while intoxicated. At the center, a man driving is at a crossroads of a decision. To the left, the mural depicts a bright red, hazy cityscape that signifies the effects of drinking while intoxicated. To the right, the mural has harmonious, cool colors with a scene of peace. The design gives its viewers the opportunity to observe the two options they have when facing the decision of driving while intoxicated. The phrase "Maneja Sobrio / Drive Sober” captions the mural in a bold declaration.
"It has been a joy working with the youth to better educate them on Vision Zero and develop this mural that will remind New Yorkers of the dangers of driving while under the influence," said NYC DOT Assistant Commissioner for Education and Outreach Kim Wiley-Schwartz. "Thanks to Commissioner Polly Trottenberg and Groundswell, residents in the South Bronx will have a daily reminder of the potential tragedies of DWI."
⇒ Download educational curriculum (pdf)