As Vision Zero gains momentum, Groundswell teen muralists collaborated with the New York City Department of Transportation and Food Bazaar Supermarket to educate New Yorkers about the prevention of Driving While Intoxicated (DWI).
Featuring responsible drinking, “Hit The Brakes on DWI and Choose The Right Path” uses positive reinforcement to encourage every member in the community to play their part in stopping DWI. The slogan “Drive Sober or Get Pulled Over” is presented in both English and Spanish, demonstrating the in-depth research youth participants conducted on the neighborhood’s demographics. The family-friendly imagery with colorful and engaging visual symbols also reflects the youth artists’ efforts to effectively deliver the message across a diverse population and age group.
To grasp the impact of DWI on family and community members, community partner NYC DOT invited a former DWI offender on probation to share his experience with the project team. His stories, involving personal transformation after seeing the suffering caused by unsafe driving, inspired the team to incorporate the process of rebirth in the mural. As a part of the deference strategies, the design also incorporates a subway train safely delivering passengers away from the road accidents on the left of the mural to safe streets on the right.