Hit The Brakes on DWI and Choose The Right Path

  • Text in the mural reads DRIVE SOBER OR GET PULLED OVER.
  • Groundswell youth educate themselves on the dangers of drunk driving with the help of DOT safety educators.
  • Youth artists work collaboratively on the final sketch.
  • You’re never too young to get involved at the Community Painting Day.
  • Talented youth artists come together for a group picture during a painting session.
  • Detail from “Hit the Brakes."

Project Description

As Vision Zero gains momentum, Groundswell teen muralists collaborated with the New York City Department of Transportation and Food Bazaar Supermarket  to educate New Yorkers about the prevention of Driving While Intoxicated (DWI). 
Featuring responsible drinking, “Hit The Brakes on DWI and Choose The Right Path” uses positive reinforcement to encourage every member in the community to play their part in stopping DWI. The slogan “Drive Sober or Get Pulled Over” is presented in both English and Spanish, demonstrating the in-depth research youth participants conducted on the neighborhood’s demographics. The family-friendly imagery with colorful and engaging visual symbols also reflects the youth artists’ efforts to effectively deliver the message across a diverse population and age group.
To grasp the impact of DWI on family and community members, community partner NYC DOT invited a former DWI offender on probation to share his experience with the project team. His stories, involving personal transformation after seeing the suffering caused by unsafe driving, inspired the team to incorporate the process of rebirth in the mural. As a part of the deference strategies, the design also incorporates a subway train safely delivering passengers away from the road accidents on the left of the mural to safe streets on the right.

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Project Info

Fun Facts

Fun Fact
Kids and teens who get involved with alcohol at a young age are 7 times more likely to be involved in an alcohol-related crash in their lives.
Every 90 seconds, someone is injured from a drunk driving incident.
Fun Fact
Drunk driving causes approximately one-third of all traffic fatalities in the United States.