It Can Wait

  • The sign reminds drivers not to text and drive.
  • The team developed the concept for the design sketch through research and discussion.

Project Description

Groundswell and the New York City Department of Transportation (NYC DOT) designed the Traffic Safety Sign Residency Program to engage public school students in exploring traffic safety information through the creation of original street signs. Signs designed collaboratively by students at each of our partner schools are digitally rendered by Groundswell artists, fabricated by NYC DOT’s Sign Shop, and temporarily installed in local locations students identify as in need of traffic signage. Through this program, students learn how signs and symbols can work to communicate ideas and explore visual art techniques to develop graphic images. These signs then help increase safety awareness and prevent accidents in locations around each school community. The MS 51 sign reminds drivers of the dangers of distracted driving, especially texting while driving. 

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Project Info

Fun Facts

Fun Fact
Texting for five seconds while travelling at 55 mph is the equivalent of driving the length of a football field without looking at the road.
Question about the Mural
What are some intersections in your neighborhood that need better safety signage?
Fun Fact
In 2011, at least 23% of auto collisions involved cell phones.