Keep Calm, Slow Down

Project Description

Groundswell and the New York City Department of Transportation (NYC DOT) designed the Traffic Safety Sign Residency Program to engage IS 218 public school students in exploring traffic safety information through the creation of original street signs. Signs designed collaboratively by students at each of our partner schools are digitally rendered by Groundswell artists, fabricated by NYC DOT’s Sign Shop, and temporarily installed in local locations students identify as in need of traffic signage. Through this program, students learn how signs and symbols can work to communicate ideas and explore visual art techniques to develop graphic images. These signs then help increase safety awareness and prevent accidents in locations around each school community.

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Project Info

Location: 4600 Broadway New York, NY 10040

Fun Facts

The countdown traffic lights help reduce traffic accidents.
Suggested Activity
Walk around your neighborhood and locate areas where safety is an issue. Call your Council Member to let them know.
“Quedate tranquilo, ve despacio.” The sign includes a translation of its text in Spanish.