Beginning in November of 2014, 4th grade students at PS 29R on Staten Island, with the guidance and aid of Groundswell, collaborated to create a new safety sign for their community. The theme that they focused on was “speeding,” specifically addressing the general disregard drivers have for the “school slow zone,” and how this disregard proves extremely dangerous for the students and their families. By using images such those of happy students and drivers, a a sense of safety and content is implied; and by using the phrase “Kids Around, Slow Down,” the community is reminded that they are obeying rules on behalf of children in particular.
The creation of this sign is part of an ongoing partnership between Groundswell and the Department of Transportation; a partnership which strives to create safer, happier communities by enhancing the quality and imagery of street signs. PS 29’s sign has been installed in and around the direct neighborhood surrounding the school.